Corporate Ventures
We help you to establish successful corporate ventures
More and more established companies are recognizing the value and potential of startups and are actively looking for partnerships and investment opportunities. These corporate ventures offer startups not only financial support, but also access to valuable resources, expertise and market knowledge.
You have an innovative business idea, but are looking for support to further develop this idea and turn it into a viable business model? Then you've come to the right place.
As experts in the field of corporate ventures, we know the challenges and opportunities faced by startups. With our many years of experience and extensive network, we are able to offer solutions tailored to your specific needs and objectives. That is why we attach great importance to individual support. In Zweitag Ventures, founders raise new companies together with us.
Motives for cooperation with Corporate Ventures
place a business idea in the hands of a team of founders who are fully focused on the idea.
create a "speedboat" that is much more agile than the "tanker" on which it was built
make sure that there is no blind spot that could cause the project to fail
bring in expertise and active support in digital business, product development, technical, design and marketing
benefit from recruiting best practices and successively build up know-how internally
consistently pick up speed with the project and concretize it step by step
Spin-off is a question of timing
More and more corporations are creating "green field" innovation units in which new business ideas are developed outside the usual control structures. This can help to institutionalize the innovation process and train change ambassadors. However, we have observed time and again that product ideas are brooded over too long in theory and business ideas rarely make it to market. It is also crucial to find a team of founders at the right time who are fully committed to driving the start-up forward. This is the only way to create a successful corporate start-up.
We provide a proven framework for action, according to which effort and results are kept in balance at each stage. We form a common picture of how the product vision is received by the target group, establish hypotheses for the business model and validate these through early testing. In doing so, we compare e.g. different value propositions and pricing strategies.
Our experts will then work with you to design your product, convert it into a marketable prototype and develop your company's brand. If the idea ignites, we will accompany you in the founding and staffing of the venture. We support you during the market launch and take pleasure in successively transferring competencies to the new team.
Service Components Corporate Ventures
Results
Roadmap to spin-off
We develop a roadmap that leads us step by step to the new company in the market-or, true to the motto "fail fast, fail cheap", to an early termination.
Validated business model
By testing the central assumptions behind your business model, we find out whether we are on the right track even before market entry.
Marketable prototype
As a first milestone in implementation, we build the smallest product that can survive on the market with minimal effort. This allows you to validate your sales and learn from real customer feedback.
Strong brand and inspiring user experience
Whether B2C or B2B, trust comes from strong brands. We design an appearance that promises a lot and a user experience that delivers on its promises.
Targeted market launch
We develop the market launch strategy with you and implement it via social media and advertising campaigns. We enable or support your team in community management and support.
Strategic support for the founding team
As a sparring partner, we support you in strategic issues, set up KPIs to measure success and share our experience in start-up financing, organizational structures, recruiting and HR.
André Stracke
Head of Service Stations Westfalen AG
