Go-to-Market
OUR GOAL
We support you in attracting customers for your digital solutions in a structured way. From experience, we know how important a targeted market launch is. In many cases, it is a critical factor for success and just as important as the product itself.
Regardless of whether a new digital solution is to be brought to market or an existing product does not ignite. We start where necessary. Our goal is to help you achieve success.
ADVANTAGES
- Targeted market launch
- Shortened time-to-market
- Efficient use of resources
- KPI-based success measurement
Take the right steps for sustainable market success
Together, we create clarity and develop a tailor-made go-to-market strategy with impetus.
We help you understand the market environment and create a common picture of the initial situation:
- Target group analysis
- Competitive consideration
- Benchmarking
Based on market insights, we identify growth potential and derive measurable goals:
- Potential analyzes and assessment of chances of success
- Derivation of market and product goals
- Formulation of a customer-oriented value proposition
In a structured process, we develop an approach and roadmap for a successful market launch:
- Development of product positioning
- Definition of target markets and customer profiles
- Conception of a target group-oriented approach
We assist with the definition and implementation of measures and help set up reporting:
- Creation of an action plan
- Experimenting and testing communication approaches
- Choosing the right KPIs
Jonas Wissing
Managing Director, Pfreundt GmbH
How we work and what is important to us when working together
A proven go-to-market approach is not enough. For successful implementation, we also rely on working on equal terms, interaction in an interdisciplinary team and the courage to try something new.
Work on equal footing
Wir wissen nicht alles besser. Aber wir glauben, dass wir es gemeinsam besser machen können. Unseren Hosenanzug lassen wir allerdings zu Hause und hipstern auch nicht durch euer Büro. Wir sprechen eure Sprache und unterstützen euch dabei, in einer digitalen Welt erfolgreich zu sein.
Interdisciplinary teams
Die Herausforderungen unserer Tage sind zu komplex, um sie mit einer Excel-Tabelle zu lösen. Wir bringen alle relevanten Know-How-Träger:innen zusammen. Als Übersetzer übersetzen wir zwischen den Sprachen, als Strategen unterstützen wir euch im Gestalten und als Moderatoren schaffen wir Einheit.
Courage for change
Märkte sind dynamisch. Veränderung ist der neue Standard. Es braucht Haltung und Tools, die uns helfen, sich in dieser Welt zu bewegen. Ihr könnt sie auch Agil, New Work, OKR, Future Modelling, Design Thinking oder Sprint nennen. Ideen generieren reicht uns aber nicht. Wir realisieren sie.
How can we help?
You're planning to bring a digital product to market or are stuck because a new solution doesn't deliver the response you had in mind. Our experts are happy to assist you. Just talk to us!
