Service and business model innovations
Building business models in a structured way instead of wasting resources
Your company has been successful in the market for many years and would like to develop digital solutions. You have gained a lot of experience with existing solutions from past projects, but developing new, digital business models is new to you. Your competitors are already active in the market with digital solutions and you would like to become active as well. You are concerned with questions such as: What is the best way to proceed? How do you find out which business idea really has potential? How do I make sure I invest resources wisely instead of burning them? That's how many companies feel.
The experts in your company know the market and what drives your customers. We form a team of experts from your company and Zweitag. Together, we develop digital business models that really work.
Motives for service and business model innovation
Develop new business models that really work
Checking business ideas for success before implementation
Identify willingness to pay and price points of products
Invest only in the business idea with the most potential
Your business idea is continuously developed by customer feedback
We combine your industry and digital knowledge to develop new business models. In workshops, we define the goals you are pursuing with the new business model and develop different business ideas. In order to leave the hypothetical space, we talk to your target customers early in the course of a user research and put the business idea to the test. That way, we know early on whether we are on the right track.
We build different variations of your business idea in the form of prototypes and test it in different ways, e.g. qualitatively through interviews or quantitatively through landing pages. We call it experimenting. Only then will we develop a market entry strategy and introduce your business idea to the market with a Minimum Viable Product (MVP).
Your business idea is continuously developed by customer feedback
We combine your industry and digital knowledge to develop new business models. In workshops, we define the goals you are pursuing with the new business model and develop different business ideas. In order to leave the hypothetical space, we talk to your target customers early in the course of a user research and put the business idea to the test. That way, we know early on whether we are on the right track.
We build different variations of your business idea in the form of prototypes and test it in different ways, e.g. qualitatively through interviews or quantitatively through landing pages. We call it experimenting. Only then will we develop a market entry strategy and introduce your business idea to the market with a Minimum Viable Product (MVP).
Service Components Digitization of business processes
Results
Verified business model
By testing the key assumptions behind your business model, we can determine whether we are on the right track before entering the market.
Increased probability of success
By reviewing and continuously adjusting your business idea in a structured way, you increase the probability of success of your business idea.
Common goal
Your team is clear from the outset why they should develop a new business model and what goals they want to pursue.
Deep customer understanding
Good products solve real customer problems. Together with the experts from your company, we identify the biggest Pains & Gains of your target group.
Market launch
An effective go-to-market strategy involves social media and advertising campaigns. Based on user research, we develop validated customer journeys and set up the online marketing.
Jonas Wissing
Managing Director, Pfreundt GmbH
